Photographer Justin Smith's take on Boudicca's new fragrance "Wode" is pretty rad. . . The perfume shows up as bright blue when sprayed on the skin. . . but then slowly disappears until nothing but the scent remains. I grew up in a family of practical jokers so disappearing ink was always a favorite.
images via capitolcitypretty, fashioncopious, and google


Blogger thatsorad said...

hooly sweet baby, thoes are awesome picutes!!!

December 10, 2009 at 11:05 AM  
Blogger Alice D. Millionaire said...

these blue ink photos make me melt and simultaniously (sp?) be a writer.

December 10, 2009 at 11:11 AM  
Blogger Alice D. Millionaire said...

This comment has been removed by the author.

December 10, 2009 at 11:11 AM  
Anonymous reid.damnit said...

yeah that's a pretty damn cool idea. love it

December 10, 2009 at 11:42 AM  
Blogger Antonio Barros said...

This gives me bad ideas!!! :)


December 10, 2009 at 11:57 AM  
Anonymous Anonymous said...

i was going to post about this! but you beat me to it :p

it's been out for a while now, but i still haven't managed to take a whiff...

December 11, 2009 at 12:25 AM  
Blogger thehautepursuit said...

Ok. How freaking awesome!!

December 13, 2009 at 12:32 AM  
Blogger Aubrey Mayne said...

That is so rad! and tricky...


December 14, 2009 at 1:14 AM  
Blogger the girl in grey said...

Surprised no one made it go on red-ya know?
xo the girl in grey

January 1, 2010 at 2:34 PM  

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